Products
Catalog items with a fixed price. Each product gets a public page and a shareable Buy Now link. Perfect for creators, digital sellers, and small businesses without a website.
When to use products
- Digital downloads — ebooks, PDFs, presets, samples
- Services — coaching sessions, consultations, custom work
- Workshop seats — course enrollments, event tickets
- Physical items — one-of-a-kind crafts, pre-orders
- Anything with a fixed price that you want to sell without building an e-commerce site
Creating a product
Products are created in your Dashboard → Products tab. Give it a name, description, price, image, and pick which cryptos you accept.
Product fields
| Field | Required | Description |
|---|---|---|
| name | Yes | Product name shown at the top of the page. |
| description | No | Free-form description. Supports line breaks. |
| price | Yes | Fixed price. |
| currency | Yes | USD, EUR, GBP, NGN, etc. |
| accepted_currencies | No | Which cryptos your customers can pay with. |
| image_url | No | URL of a cover image. Square works best. If empty, we render a gradient placeholder. |
| is_active | No | False hides the product from the public page. |
Public URL structure
https://blockcade.app/pay/product/{merchant_slug}/{product_slug}/The product slug is derived from the product name. Share this URL anywhere.
The public page
Each product has a checkout-ready public page with:
- Product image, name, description, price
- Your business name
- Optional email field
- Big "Buy now →" button — creates a session and redirects to hosted checkout
- "Secured by Blockcade" footer
Metadata on product payments
Payments fired from a product page include this metadata on the webhook:
{
"created_via": "product",
"product_id": "uuid",
"product_name": "Premium Coaching Package"
}Analytics
Each product shows times_purchased and total_revenue. Detailed analytics (conversion rate, average time to purchase, top referrers) are on the roadmap.
API (coming soon)
Programmatic product management via POST /gateway/api/products/ is planned. For now, products are dashboard-only.